Marc Cain transcends the digital realm with Pocket Styler

In July, we invited forward-thinking fashion brands to pitch for the opportunity to create a virtual collection to be featured on the platform. This time we approached the German premium brand, Marc Cain.

Now, Pocket Styler users will be able to style their avatars using virtual pieces from the Marc Cain 50th anniversary collection. Transcending the digital realm, all designs can be purchased in real life on the Marc Cain’s website and in store from 23 September.

In true Cain fashion, the collection is a tribute to his love of leopard print, and, of course, his knitwear expertise. The collection is made up of 50 pieces in total, including bags, shoes, and scarves.

Our CEO, Victoria Trofimova, comments: “The lines between digital and physical fashion are blurring. Pocket Styler’s mission is to provide a platform for its players to experience high fashion, develop a sense of style, learn to make decisions, and make new friends.

“Introducing real fashion brands in Pocket Styler is a natural progression as the game evolves, and millions of players enthusiastically support it.”

We’ve also recently partnered with London-based designer David Koma, which saw traffic to his website increase by 600% as a result of the collaboration.

Now we are looking forward to many more exciting collaborations to come!