Thomas Sabo x Pocket Styler: Fashion’s Digital Revolution
Thomas Sabo steps onto the virtual runway through a groundbreaking partnership with Pocket Styler. This exciting collaboration introduces the brand’s exclusive jewellery and accessories collection, available both in-store and in the digital world of Pocket Styler.
A Seamless Blend of Digital and Physical Fashion
In March, we launched an exciting collaboration with the renowned jewellery brand Thomas Sabo. This partnership introduced Thomas Sabo’s exclusive jewellery collection to Pocket Styler, allowing users to accessorize their avatars with stunning virtual pieces.
Additionally, these designs were made available for purchase in real life, both online and in-store, demonstrating the synergy between digital fashion and physical retail. This collaboration highlights the potential for brands to engage with a new audience by bridging the gap between virtual and real-world fashion.
Victoria Trofimova, CEO of Nordcurrent, the company behind Pocket Styler, captures the essence of this partnership: “The lines between digital and physical fashion are blurring. Our mission is to provide a platform where players can experience fashion, refine their style, make choices, and build new connections.”
Thomas Sabo’s debut in the virtual fashion realm with Pocket Styler is a significant leap forward, showcasing how digital and real-world fashion can seamlessly integrate to create innovative and engaging experiences.
The Virtual Fashion Revolution
With 39% of the global population immersed in online gaming, it’s no surprise that virtual fashion is taking off. Almost two-thirds of gamers are now investing in e-clothing for their avatars, with many claiming their digital style influences their real-life fashion choices. It’s a world where virtual wardrobes are just as important as physical ones, and a quarter of these virtual fashionistas own over 50 pieces of digital attire.
Why Pocket Styler?
Thomas Sabo selected Pocket Styler for its prominent role in the digital fashion landscape. Since its launch in 2021, Pocket Styler has achieved 22 million downloads and continues to attract a dedicated user base. With players spending up to 20,000 hours daily in the game and over 310 trillion outfit combinations, Pocket Styler provides a unique platform for fashion brands looking to innovate in the virtual fashion space.
Join the Fashion Revolution
The Thomas Sabo x Pocket Styler collection represents a pioneering step in the fusion of physical and digital fashion. This groundbreaking collaboration showcases how leading brands can leverage virtual platforms to enhance their reach and impact. Discover the possibilities of blending real-world luxury with digital style and see how this partnership is redefining fashion for the modern era.
